Run Eugene Run

Run Eugene Run is a charity run against diabetes. The client didn't want your average "group of people running with text by them" look, he wanted something iconic (like the Nike swoosh).

So, in collaboration with another designer, we came up with a combination of the letters RER in the shape of a keyhole. The keyhole has multiple meanings: unlocking the secrets of wiping out diabetes, unlocking your inner strength to finish the race, and unlocking awareness.